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Pozicija i odgovornost/Position and responsibility

07 Nov

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Od malih nogu učili su nas roditelji, učitelji, nastavnici, profesori, prijatelji, braća, kumovi (ne, ne, neću sada zapevati), da se prema drugima ponašamo onako kako želimo da se drugi ponašaj prema nama.

Kao što rekoh u postu o MadMen godinama se marketing bazirao na onome šta prodavci žele da nam prodaju. Sa sve slobodnijim pristupom informacijama igra se okrenula. Kako problemi sa ovakvim pristupom tržištu izbijaju na površinu prodavci su se dosetili kako da se prilagode novom dobu. Dosetili su se oni mnogo čega u poslednjih par decenija, pa tako i boljeg načina iskorišćavanja tudje nesreće.Društveno odgovorno poslovanje je postalo ultra, mega, giga, trendi. Sve je to fino i lepo ali se nažalost pristupa površno, i opet iz pogrešnih razloga.

Dragi moji korporativci,

Društveno odgovorno poslovanje podrazumeva sticanje svesti o položaju u društvu i odgovornosti koja proizilazi iz tog položaja. Kada shvatite da cilj društveno odgovornog poslovanja nije profit već društvena odgovornost (neverovatno zar ne?) onda možete preći na fazu dva i razmišljati Kako?. A o tome u narednom postu.

I zato ovoga jutra mojoj sreći nema kraja jer je akcijom koju su pokrenuli Gaga Djermanović i Ivan Ćosić i u našoj #twitoslavija ukazano na taj problem. Zato se pridružujem akciji #ustupamoprostor  i nadam da nećemo ovde stati sa društvenom odgovornošću.

Since our early childhood we were taught by our parents, teachers and the rest of friends&family gang that we should treat others the way we would want to be treated.

As I already mentioned in MadMen for years marketing was based on what producers wants to sell us. With bigger and bigger access to information The Game turned other way around. As problems with this attitude continue to brake to the surface producers figured out how to adjust to the new age. They figured out lots of things in last couple of decades, among which the best way how to use other people misery. Socially responsible corporations became ultra, mega, gig,  trendy. That is all splendid if it was not superficially and done for the wrong reasons.

Dear corp-orators,

Socially responsible business means being aware of the position in society and responsibility that comes with that position. When you manage to realize that goal of socially responsible business is not about profit it self but, surprise, surprise, a social responsibility, only then you can continue to the phase 2 : How to? And on that subject read on my next post.

And for that I am the happiest person this morning because the action that started from Gaga Djermanović and Ivan Ćosić in our region of exyu countries also known as #twitoslavija , poin out that huge problem.

That is why I support #ustupamoprostor with hope that this is just a beginning.


Stop trgovini decom/Stop Child Trafficking

Kampanja organizacije Astra — Anti Trafficking Action



maliVEliki ljudi/littleBig people

Kampanja organizacije maliVEliki ljudi



Bolje da znaš/You Better Know

Kampanja projekta Podrška u borbi protiv HIV/AIDS-a



Ujedinjeni protiv droge/United Agenst Drugs

Kampanja Ujedinjeni protiv droge



Osobe u razvoju/People in Development

Kampanja organizacije Deèje srce



Bitka za bebe/Fight for Babys

Kampanja Bitka za bebe



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2 Comments

Posted by on November 7, 2011 in Jesen

 

2 responses to “Pozicija i odgovornost/Position and responsibility

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